Design Challenge: Trace is a publishing house specialized in making biographies for ordinary people. The brand identity system needs to be strong yet flexible enough to hold together very different styles of individual bios.
Design Solution: All trace books are designed to have a unified look with brand-colored spines and similar title format, so individual cover art can be as creative and different as possible, each reflecting the personality of the client. The capabilities brochure creates three-dimensional and interactive experiences for potential customers. Unique patterns are created from the Trace logo to be applied on packaging and other collateral for the brand.