Client: Shiseido Cosmetics

Design Challenge: Japan’s biggest cosmetic company has discovered valuable ingredients in the country’s over populated-jellyfish. This ad campaign for the newest Umi product line targets fashionable young audiences who are curious and bold enough to try on the world’s first oceanic gel cosmetics.

Design Solution: A combination of fashion photography and jellyfish-inspired illustrations catch the eyes of girls who are “curiously beautiful” and “interestingly pretty”.

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