Umi

Client: Shiseido Cosmetics

Design Challenge: Japan’s biggest cosmetic company has discovered valuable ingredients in the country’s over populated-jellyfish. This ad campaign for the newest Umi product line targets fashionable young audiences who are curious and bold enough to try on the world’s first oceanic gel cosmetics.

Design Solution: A combination of fashion photography and jellyfish-inspired illustrations catch the eyes of girls who are “curiously beautiful” and “interestingly pretty”.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s