Design Challenge: Urban Harvest is New York’s freshest vendor of city-farmed vegetable salads. The brand is extreme local and needs to project people’s love and connection with the city.
Design Solution: Cheerful illustrations of New York’s typical building blocks are applied to packages as a visual cue of life in the city. The advertising is a play of names of vegetables and places they are grown in New York. Guerilla advertising seems like the most appropriate approach for Urban Harvest promotion.