Urban Harvest

Client: Urban Harvest 

Design Challenge: Urban Harvest is New York’s freshest vendor of city-farmed vegetable salads. The brand is extreme local and needs to project people’s love and connection with the city.

Design Solution:  Cheerful illustrations of New York’s typical building blocks are applied to packages as a visual cue of life in the city. The advertising is a play of names of vegetables and places they are grown in New York. Guerilla advertising seems like the most appropriate approach for Urban Harvest promotion.

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