Breast Defense

The Breast Defense Is A Strong Offense

Client: Brestcancer.org

BREAST DEFENSE FINAL

Design Challenge: Brestcancer.org needs a distinctive campaign to raise public awareness to the fact that only 10% of breast cancer risk is linked to an inherited gene and that there are ways to lower the risk.

BREAST DEFENSE FINAL

Design Solution: Instead of a traditional cancer awareness campaign that shocks the audience, Breastcancer.org’s new prevention campaign took a lighthearted approach to inform women simple and effective tips that can defend their breast health and lower their risk of developing breast cancer. In the hand-done illustrations, objects like fruits, kettlebells and sleeping masks are actively protecting women’s breasts, because “The Breast Defense Is A Strong Offense”.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: