Doers Change the World
Design Challenge: Known for its direct actions on global environmental issues, Greenpeace has always been a source of controversy. While acknowledging the heritage of passion and activism, the organization needs a brand image update to highlight its positive impact and appeal to less adventurous everyday people and to the younger generation.
Design Solution: Greenpeace today has a more inclusive view of environmental activism. Every little action counts because together Doers Change the World. A mantra is developed to define and claim the word “doer” for the Greenpeace brand. An interactive poster wall is created to conceptually demonstrate how doers change the world: by peeling off the tags and receiving invitations to the movement, participants work together to reveal the positive impact that Greenpeace has had on the planet.