Chloe, The Collective Girl
Design Challenge: The Collective is an online community of sustainable living, encouraging its members to contribute to brands’ challenges and to be rewarded for their participation. What The Collective was looking for was an overarching creative solution to introduce all kinds of brands and actives to its members.
Design Solution: As the result of a series of studies and experiments, Chloe, the purple-haired Collective girl was born. As a representative of the community, Chloe is friendly, creative, stylish, and socially and environmentally aware. She interacts with brands and introduces the activities to her community through e-newsletters, Facebook and online posts. Community members grow to love Chloe because she’s always positive and easy to relate to.
Some earlier exploration of the character: