Design Challenge: TickChips is a restaurant loyalty app that makes waiting in line actually worth it. Every minute customers wait outside of their favorite restaurants now counts toward a little prize when they finally sit down. The design of the user experience and application visual need to reflect this usually negative experience turned positive and fun.
Design Solution: A grumpy little character is born to empathize with impatient customers while assist the checking process. As the ticking clocks turn into shining chips over time, the character gets happier, and finally becomes the happiest when time is up and he collects all the chips and exchange them for a delicious treat!