Care About the Earth?

Client: Emense

Design Challenge: All kinds of people shop everyday, but few are aware of how their purchase decisions can have a positive impact on our planet. For Earth Day 2015, Emense wanted to show people where to look based on who they are and what they buy. Everyone can help the Earth, as long as they care.

Design Solution: In a short 30 seconds, illustrated personality profiles help people identify with their lifestyles, and then inform them on what trust marks to look for when they shop.

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